Senior Account Executive
Company: MullenLowe U.S.
Location: Boston
Posted on: November 13, 2024
Job Description:
Position Overview
Account Management at MullenLowe is about more than just client
service (although we do that, too). As the connector between
clients, partners, and the agency, everyone in Account Management
is required to be curious and creative, hyper-adaptable and
flexible, offering thoughtful builds in strategic and creative
development, passionately selling through a campaign, mediating
between different points of view, having tough conversations for
the good of the relationship and work - and, of course, being a
positive, awesome person people always want to have in the room.
Account Management is expected to be the positive, persuasive,
resilient, and relentless force it takes to helps great work get
made, combining sharp points of view on business, consumer and
creative.
The Senior Account Executive keeps the work strategically and
creatively pure, on track and flawless. They embody confidence in
multi-project management with the ability and desire to
autonomously write an own presentations and client recommendations.
The Senior Account Executive anticipates client needs before they
arise. They are self-starters with a passion for creativity, an
inventive spirit and a natural ability to lead.
Responsibilities
- Independently lead up to 5 projects at once, recognizing the
patterns of projects to anticipate and navigate potential
pitfalls.
- Learn and improve account-related procedures and systems for
efficiency.
- Leads by example for junior team members, providing guidance to
AAE(s).
- Implements tactical plans and daily program execution to
accomplish delivery of integrated client advertising campaigns
(i.e. video, radio, digital/social, print & OOH, etc.).
- Independently leads each initiative and on time, brief and
budget launch.
- Collaborates with Strategy partner to write creative briefs in
line with client objectives, solicits client feedback and gains
approval.
- Monitors project's ongoing adherence to creative brief by
continually analyzing brief content with project outcomes and
reviewing brief with internal team.
- Develops set-up slides ahead of a creative presentation to
clearly outline objectives and reference information to help sell
in work.
- Works alongside a Project Manager to assure project is
progressing on time by managing resources and logistics between
multiple departments: Creative, Strategy, Media,
Production
- Compiles client feedback on project and follows the internal
workflow process until client approval is received by working with
all necessary team members.
- Manages cataloguing final assets, clearance and trafficking of
final deliverables.
- Develops and maintains strong, collaborative internal and
external relationships. Becoming the clients' go-to agency resource
for an initiative.
- Leads client meetings and status calls; engages with clients
independently on tactical and strategic initiatives.
- Coordinates with client and agency Finance to oversee monthly
billing needs, manage and reconcile budgets, resolve or escalate
issues, track hours by job numbers, and evaluate all estimates and
invoices for accuracy.
- Acts as an expert on the client's business and their
competitive landscape by reading trade publications, leading
quarterly competitive reports and develops bi-weekly
newsletters.
- Evaluates creative work on how it ladders back to the client's
brand and strategy, acting as an advocate to the internal team to
sell in good work.
Qualifications
- Education: Bachelor's degree or equivalent work experience in
the advertising industry
- Experience:
- 4+ years' experience required; advertising agency experience
preferred.
- Experience in complex project or integrated campaign
development; emphasis on broadcast TV/video, radio and
digital.
- Experience in managing client finances and budgets
- Experience or exposure to brand strategy development
- Software: Proficiency in MS Office applications (Excel,
Outlook, PowerPoint, Word)
- Communication: A communications ninja with a positive attitude,
can read a room and pivot in real time with excellent written and
verbal communication skills.
- Soft Skills: Resilient, curious, creative, clever, empathetic,
earns the respect of their clients and coworkers, calm in chaos,
knows what motivates and uses it, sees the forest AND the
trees
- Practical Skills: Problem solver, makes everything better,
solid business instincts, strong organizational skills, ability to
multitask in a fast-paced environment, strong attention to detail,
ability to make good decisions despite ambiguity
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Keywords: MullenLowe U.S., Framingham , Senior Account Executive, Accounting, Auditing , Boston, Massachusetts
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